January / July 2006 : Design and implementation of a game "Flag Speciale" at the FIFA 2006 World Cup

BBE has collaborated with the Marketing department of Solibra, a company based in Côte d'Ivoire, subsidiary of BGI (Castel Group), in order to propose a large sales operation around the 2006 Football World Cup to the consumers of the "Flag Speciale" beer.

In addition to the preliminary action which consisted in defining and organizing the whole promotional solution, BBE was in charge of producing the basket of gains for the 10 winners : a 2 weeks VIP journey to Germany (Hamburg, Stuttgart, Munich) in order to attend the matches of the Cote d’Ivoire's national team.

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