Since 2004 : Activation plan of Samsung Electronics France's sport sponsoring rights

BBE supports Samsung Electronics France in the design and implementation of its sport sponsoring strategy, by providing consulting services, designing and implementing an activation plan of commercial rights acquired by the brand on different media supports : National league of Rugby, Stade Français Paris, Relais de la Flamme Olympique, and Chelsea FC.

BBE has written many recommendation notes aiming at optimizing the brand's positionning within its overall sport sponsoring strategy.

BBE has also been involved in defining and coordinating a « multi-supports » public relation solution dedicated to premium commercial partners on different divisions of the brand.

BBE has conducted a mission for monitoring and measuring the brand's media awareness.

BBE was responsible for coordinating Didier Drogba's presence on Samsung Electronics France «Sam#7» internal magazine which included the organization of an interview within the Stamford Bridge Sport complex of Chelsea FC and a photo shooting on the football field and in the lodges.

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