BBE offers expertise and know-how in a wide range of fields related sport marketing : production of sport events, design and implementation of activation plans for sport sponsoring rights, creation of commercial sport programs, and sales of public relation campaigns.

PRODUCTION OF SPORT EVENTS

Since 2005 : the Beach Soccer African Pro Tour
One of the main activities of BBE is to promote and structure the development of Beach Soccer on the African continent, a fresh new sport which is expanding throughout the world.

2003 : Football match in Homage to Marc-Vivien FOE
Shortly after the drama which occurred during the 2003 Cup of Confederations, Basile Boli paid a vibrant homage to his « cousin » Marc-Vivien FOE, by organizing a football event honoring his memory.

2001 : Basile BOLI's Jubilee
The ending of Basile Boli's carreer was celebrated during a Jubilee event which was produced by BBE, on the 31st of August 2001.

ACTIVATION PLAN OF SPORT SPONSORING RIGHTS

Since 2004 : Activation plan of Samsung Electronics France's sport sponsoring rights
BBE supports Samsung Electronics France in the design and implementation of its sport sponsoring strategy.

CREATION OF COMMERCIAL SPORT PROGRAMS

January / July 2006 : Design and implementation of a game "Flag Speciale" at the FIFA 2006 World Cup
BBE has collaborated with the Marketing department of Solibra, a company based in Côte d'Ivoire, subsidiary of BGI (Castel Group), in order to propose a large sales operation around the 2006 Football World Cup to the consumers of the "Flag Speciale" beer.

SALES OF PUBLIC RELATION CAMPAIGNS ON DIFFERENT MEDIA SUPPORTS - HOSPITALITY PROGRAMS (VIP Packs):

List of all supports
FIFA 2006 World Cup
Euro Football 2004
African Cup of Nations 2002 - 2004
Matches of the French Football Team
Matches of the French and Foreign Football Championships (Olympique de Marseille, FC Barcelona, Milan AC, Chelsea FC…)
Tournament of the VI Nations, Tests matches of the French Rugby Team, 2007 World cup , Top 14
Roland Garros and Davis Cup

Standard service (adaptable according to customers' needs):
Local and plane transfers
Personalized welcome, gift package et VIP present
Access to VIP rooms : reception prior to matches, half-time cocktail, and reception after matches
1st class seats
Presence of sport celebrities ; photos and dedications

CAMPAIGN AGAINST RACISM AND VIOLENCE IN FOOTBALL

BBE plays an active role in fighting against racism and violence in French football.
Since 2005, Basile Boli represents an ambassador against racism and violence by the French institutions of football.

A dedicated and volunteer task force has been created in order to meet managers and a supporters of football clubs in the French League 1 and 2.

A detailed report has been written to present the auditing work performed during the campaign against racism and violence in French football.
Many concrete measures have been proposed in order to fight efficiently against this plague which prejudices the images of football and its original values.